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Privacy Policy

1. Introduction

MoveAhead ("we," "our," or "us") is committed to protecting the privacy of all users of our apps and services, especially children. This Privacy Policy explains how we collect, use, and disclose information when you use our apps and services ("Apps").

There are two different ways that our Services can be accessed:

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  • Directly through interaction with a MoveAhead application (via tablet, smartphone, etc) that uses our motion analytics technology (“Direct Access”);

  • Indirectly through a third party service or application that uses our motion analytics technology to provide body-as-a-controller functions (“Indirect Access”)

 

Our services apply a “data protection by default” and “data protection by design” approach in keeping with the principle of minimising the processing of personal data to the extent necessary to provide the Services and to further develop and enhance our services. Accordingly, MoveAhead will not take any steps to re-identify or de-anonymize any motion data or otherwise associate the motion data with personally identifiable information and does not authorise, instruct, or encourage any third party to do so.

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2. Parental Consent

For Direct Access, we rely on consent from an individual with parental authority as the legal basis for processing data where the data subject is a child. We have our own clear parental consent mechanisms and verification processes in place and you can withdraw your consent as outlined below. For Indirect Access, we require any third parties using our services to ensure that the relevant parental consents are in place before they may send any motion data to our services. We may process de-identified motion data for the legitimate interest purposes of improving the Services as outlined in this statement. Your rights and the mechanisms for objecting to this type of processing of data are clearly outlined below.

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3. Direct Access: Information We Collect

We collect information to provide, improve, and personalise the App for users, including children. The types of information we collect are:

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A. Personal Information

  • From Children: We do not knowingly collect personal information from children under 13 without parental consent, except as permitted by law. When parental consent is provided, we may collect the following:

    • Name (for login purposes)

  • From Parents/Guardians: We may collect personal information such as:

    • Parent's name

    • Email address

    • Name of child’s sport’s team (in the case of our Apps that are shared with families via sports teams/organisations)

    • If you contact us for any reason, we may keep a record of that correspondence.

 

B. Non-Personal Information

We may collect non-personal information automatically, including:

  • Device information (e.g., type of device, operating system)

  • Usage data (e.g., interactions within the app, coordinates associated with movement skill performance)

  • Location data (general location, such as city)

  • Motion Data, which comes in the form of anonymised coordinates associated with movement performance. 

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4. Indirect Access: Information We Collect

Where you are accessing our services through a third party, the motion data passed to us is completely anonymised coordinates associated with movement and no other data relating to the identity of the child is received by our system. Depending on the terms and conditions agreed with the third party provider, this motion data may be retained in our system after processing for the sole purpose of improving the services. In other cases, the data is deleted immediately after processing.

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5. Direct Access: Cookies and Similar Technology

If you are accessing our services directly, we may collect information about your computer or other device including, where available, device and browser type for system administration and analytical purposes. This is statistical data about how you use our services.

For the same reason, we may obtain information about your general usage of the Services by using a cookie or similar software which is stored on the memory of your computer or device. This software contains information that is transferred to your computer or device’s memory. Cookies help us to improve our Services and to deliver a better and more personalised service.

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6. How We Use Information

We use the information collected for the following purposes:

  • To personalise the movement learning experience in the Apps for children and families

  • To provide customer support

  • To analyze and improve the performance of the Apps

  • To comply with legal obligations (e.g., COPPA and GDPR)

 

Where you are accessing our services through a third party, the voice data passed to us is de-identified voice data and no other data relating to the identity of the child is received by our system. Depending on the terms and conditions agreed with the third party provider, this voice data may be retained in our system after processing for the sole purpose of improving the services. In other cases, the data is deleted immediately after processing. You should check with the third party to clarify the basis on which the voice data is passed to our system to assess whether or not it is retained post-processing.

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7. How We Share Information

We do not share children's personal information with third parties except in the following cases:

  • Service Providers: We may share data with trusted third-party providers to help operate our Apps (e.g., cloud storage or analytics services), who are required to maintain the same level of privacy protection.

  • Legal Compliance: We may share personal information if required by law or to protect the rights and safety of users.

 

8. Data Security

We take the security of your personal information very seriously. In compliance with the General Data Protection Regulation (GDPR), we implement appropriate technical and organizational measures to safeguard your data from unauthorized access, disclosure, alteration, or destruction.

Some of the key security measures we use include:

  • Encryption: All personal data is encrypted both in transit and at rest.

  • Access Control: We restrict access to personal data to authorized personnel only, using secure authentication methods.

  • Regular Security Audits: We conduct regular security reviews and vulnerability assessments to ensure our systems meet the highest security standards.

  • Data Minimization: We only collect the minimum personal data necessary to provide our services.

While we strive to ensure the security of your personal information, please note that no method of transmission over the internet or method of electronic storage is completely secure. However, we adhere to industry best practices to ensure your data is protected.

 

9. Parental Rights

Parents and guardians have the following rights concerning their child's information:

  • Access: Review the information we’ve collected.

  • Deletion: Request the deletion of their child’s personal information.

  • Withdrawal of Consent: Withdraw consent for further collection of their child’s information.

To exercise these rights, please contact us at support@moveahead.io

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10. Data Retention

We retain personal information only for as long as necessary to provide our services or comply with legal obligations. Afterward, we securely delete or anonymise the data.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted within the App and on our website, with the "Last Updated" date at the top. We encourage you to review this policy regularly.

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12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

  • Email: support@moveahead.io

  • Address: Suite 123, Guinness Enterprise Center, Taylor’s Lane, Dublin 8, Ireland

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